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Sprache:
Englisch
Regulärer Preis:
inkl. MwSt.
49,95 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.
Über den Autor
Bev Burgess, Tim Shercliff
Inhaltsverzeichnis
- Section - ONE: Introducing account-based growth;
- Chapter - 01: The case for account-based growth;
- Chapter - 02: Account-based growth in practice;
- Section - TWO: Aligning internally for growth;
- Chapter - 03: Account prioritization and resource allocation;
- Chapter - 04: Integrated account business planning;
- Chapter - 05: Managing data, technology and operations;
- Chapter - 06: Leadership, culture and change;
- Section - THREE: Engaging externally for growth;
- Chapter - 07: Account management and sales;
- Chapter - 08: Account-based marketing;
- Chapter - 09: Customer success;
- Chapter - 10: Executive sponsorship and engagement;
- Section - FOUR: Account-based growth assessment tool;
- Chapter - 11: How does your company stack up
Details
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398607446 |
| ISBN-10: | 1398607444 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Burgess, Bev
Shercliff, Tim |
| Hersteller: |
Kogan Page
Kogan Page Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 16 mm |
| Von/Mit: | Bev Burgess (u. a.) |
| Erscheinungsdatum: | 29.11.2022 |
| Gewicht: | 0,465 kg |
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