Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog, the legendary Movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist and Mercedes. He has lectured at Harvard Business School, Cambridge University and appeared in The New York Times, The Wall Street Journal, The Financial Times and Harvard Business Review.

Chip Walker, based in New York, is the Head of Strategy at StrawberryFrog. He has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America and Jim Beam. Walker is a frequent speaker at major events including Cannes Lions Festival, Sustainable Brands and the Conference Board. His writing and opinions have appeared in places like The New York Times, The Chicago Tribune and CNBC.

• • Chapter - 00: Introduction;
  • Chapter - 01: A call to arms – How to activate purpose with Movement Thinking;
  • Chapter - 02: The business case for activating purpose;
  • Chapter - 03: Moving to Movement Thinking;
  • Chapter - 04: Change the company with a movement, not a mandate;
  • Chapter - 05: Movement Inside – Galvanizing the people that matter inside your brand;
  • Chapter - 06: Movement Outside – New marketing, branding and advertising for a new customer culture;
  • Chapter - 07: Purpose Power Index – New winners and laggards;
  • Chapter - 08: How movement increases a merger’s chances of success;
  • Chapter - 09: How Movement Thinking fosters collaboration;
  • Chapter - 10: Mahindra Rise – A decade of movement;
  • Chapter - 11: How to be a galvanizer;