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Beschreibung
If you cannot tell the difference between a high-quality product and a cleverly disguised piece of junk, what are you willing to pay? Nobel laureate George Akerlof famously answered this with his "Market for Lemons" theory. When sellers hold more information about a product's true quality than buyers, the market naturally drives out good products, leaving only the "lemons" [...] economic deep-dive explains how asymmetric information corrupts modern industries far beyond used cars. From freelance hiring platforms to healthcare and digital software, the book reveals how the inability to verify quality forces prices down, punishing honest professionals and rewarding scammers. It illustrates the destructive feedback loop that occurs when consumer trust evaporates [...] survive in a market flooded with lemons, you must understand the mechanics of signaling. Discover how to effectively communicate true quality, build unshakeable transparency, and overcome the buyer's inherent suspicion in an economy built on hidden flaws.
If you cannot tell the difference between a high-quality product and a cleverly disguised piece of junk, what are you willing to pay? Nobel laureate George Akerlof famously answered this with his "Market for Lemons" theory. When sellers hold more information about a product's true quality than buyers, the market naturally drives out good products, leaving only the "lemons" [...] economic deep-dive explains how asymmetric information corrupts modern industries far beyond used cars. From freelance hiring platforms to healthcare and digital software, the book reveals how the inability to verify quality forces prices down, punishing honest professionals and rewarding scammers. It illustrates the destructive feedback loop that occurs when consumer trust evaporates [...] survive in a market flooded with lemons, you must understand the mechanics of signaling. Discover how to effectively communicate true quality, build unshakeable transparency, and overcome the buyer's inherent suspicion in an economy built on hidden flaws.
Details
Empfohlen (von): 1
Fachbereich: Rechtsratgeber
Genre: Recht
Produktart: Nachschlagewerke
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9783565304974
ISBN-10: 3565304979
Sprache: Englisch
Autor: Smith, Mary L.
Hersteller: epubli
Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, D-10997 Berlin, produktsicherheit@epubli.com
Maße: 7 x 210 x 297 mm
Von/Mit: Mary L. Smith
Gewicht: 0,309 kg
Artikel-ID: 134760680