Philip Graves: Consumer.Ology | Taschenbuch

Cover: 9781857885767 | Consumer.Ology | Philip Graves | Taschenbuch | Kartoniert / Broschiert

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Sprache: Englisch

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Beschreibung

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of [...]: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.

Über den Autor

Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America's Morning News. He currently writes a column on consumer psychology for the Chartered Institute of Marketing's magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at [...]

Erscheinungsjahr:	2013
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781857885767
ISBN-10:	1857885767
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Graves, Philip
Auflage:	Revised edition
Hersteller:	Mobius
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 136 x 25 mm
Von/Mit:	Philip Graves
Erscheinungsdatum:	24.01.2013
Gewicht:	0,265 kg