Christine Bailey: Customer Insight Strategies

Cover: 9781789662504 | Customer Insight Strategies | Christine Bailey | Taschenbuch | 2020

Rückseite: 9781789662504 | Customer Insight Strategies | Christine Bailey | Taschenbuch | 2020

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Sprache: Englisch

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Beschreibung

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

Über den Autor

Dr Christine Bailey is CMO and Managing Director, SMB UK and Ireland, for Valitor, an international payment solutions company. Based in Surrey, UK, she has extensive experience in B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as smaller companies. A respected thought-leader and motivational speaker with two TEDx Talks, she has been voted #1 Woman in Tech by B2B Marketing and #3 female influencer in UK B2B Marketing by Onalytica. She has a doctorate (DBA) in customer insight from Cranfield School of Management and serves on several advisory boards.

Zusammenfassung

Teaches skills and strategies that can be scaled to suit any budget or organizational size

Inhaltsverzeichnis

- Chapter - 01: An introduction to customer insights;
- Chapter - 02: Why customer insights matter and how you generate them;
- Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers;
- Chapter - 04: Using insights to support a brand strategy;
- Chapter - 05: Using insights to create and apply customer segments and personas;
- Chapter - 06: Using insights for thought leadership and content marketing;
- Chapter - 07: Using insights for customer acquisition;
- Chapter - 08: Using insights to develop and retain customers;
- Chapter - 09: More insightful social media;
- Chapter - 10: Technology to help;
- Chapter - 11: Implications for practitioners

Details

Erscheinungsjahr:	2020
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781789662504
ISBN-10:	1789662508
Sprache:	Englisch
Herstellernummer:	12525
Einband:	Kartoniert / Broschiert
Autor:	Bailey, Christine
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 14 mm
Von/Mit:	Christine Bailey
Erscheinungsdatum:	24.11.2020
Gewicht:	0,386 kg