Doing Research in Business and Management

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Sprache: Englisch

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Beschreibung

Understand the theory and techniques behind research methods used in business today Doing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful 'Definition' and 'Research in practice' boxes, benefit from new resources such as: A glossary at the end of the book. An expanded chapter on secondary data. Consideration of the most recent research methods thinking (including the use of online research) Updated to include the latest developments in the field, this text will equip you with the knowledge you need to be able to carry out effective research in business management today.

Über den Autor

Mark N.K. Saunders, BA, MSc, PGCE, PhD, Chartered FCIPD, is Professor of Business Research Methods at the Birmingham Business School, University of Birmingham, UK. He is a Fellow of the Academy of Social Sciences, the British Academy of Management and the First International Network on Trust. He currently holds visiting professorships at the Gordon Institute of Business Science (University of Pretoria, South Africa), Mälardalen University (Sweden) and the University of Worcester (UK).Philip Lewis, BA, PhD, MSc, Chartered MCIPD, PGDipM, Cert Ed, began his career in HR as a training adviser with the Distributive Industry Training Board. He then taught HRM and research methods at three UK universities. He studied part-time for degrees with the Open University and the University of Bath, from which he gained an MSc in industrial relations and a PhD for his research on performance pay in retail financial services.

Erscheinungsjahr:	2017
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292133522
ISBN-10:	129213352X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Saunders, Mark Saunders, Mark N. K. Lewis, Philip
Auflage:	2. Auflage
Hersteller:	Pearson
Verantwortliche Person für die EU:	Financial Times Prent., St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	240 x 170 x 16 mm
Von/Mit:	Mark Saunders (u. a.)
Erscheinungsdatum:	20.10.2017
Gewicht:	0,48 kg