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Beschreibung
Develop an understanding of economics applied to the world of business.

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

Pair this text with MyLab®Economics

MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Economics, search for:

9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of:

  • Print textbook
  • eBook
  • MyLab®Economics
Develop an understanding of economics applied to the world of business.

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

Pair this text with MyLab®Economics

MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Economics, search for:

9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of:

  • Print textbook
  • eBook
  • MyLab®Economics
Über den Autor

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Discover more on our Sloman Economics news site.

Inhaltsverzeichnis
About the authorsPrefacePublisher's acknowledgements

Part A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations


Part B BUSINESS AND MARKETS

  • The working of competitive markets
  • Business in a market environment


  • Part C BACKGROUND TO DEMAND

  • Demand and the consumer
  • Behavioural economics of the consumer
  • Firms and the consumer


  • Part D BACKGROUND TO SUPPLY

  • Costs of production
  • Revenue and profit


  • Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  • Profit maximisation under perfect competition and monopoly
  • Profit maximisation under imperfect competition
  • Alternative theories of the firm


  • Part F SUPPLY: ALTERNATIVE STRATEGIES

  • An introduction to business strategy
  • Growth strategy
  • The small-firm sector
  • Pricing strategy


  • Part G THE FIRM IN THE FACTOR MARKET

  • Labour markets, wages and industrial relations
  • Investment and the employment of capital


  • Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  • Reasons for government intervention in the market
  • Government and the firm
  • Government and the market


  • Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  • Globalisation and multinational business
  • International trade
  • Trading blocs


  • Part J THE MACROECONOMIC ENVIRONMENT

  • The macroeconomic environment of business
  • The balance of payments and exchange rates
  • The financial system, money and interest rates
  • Business activity, unemployment and inflation


  • Part K MACROECONOMIC POLICY

  • Demand-side policy
  • Supply-side policy
  • International economic policy
  • Web appendixKey ideasGlossaryIndex
    Details
    Erscheinungsjahr: 2023
    Genre: Importe
    Rubrik: Ratgeber
    Medium: Taschenbuch
    Reihe: Pearson Education Limited
    Inhalt: Kartoniert / Broschiert
    ISBN-13: 9781292440118
    ISBN-10: 1292440112
    Sprache: Englisch
    Einband: Kartoniert / Broschiert
    Autor: Sloman, John
    Hersteller: Pearson Education Ltd
    Pearson Education Limited
    Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
    Maße: 262 x 194 x 29 mm
    Von/Mit: John Sloman
    Erscheinungsdatum: 14.03.2023
    Gewicht: 1,418 kg
    Artikel-ID: 124654938

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