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Beschreibung

A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.

A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.

Über den Autor
Mengying Li is a data science and growth strategist who leads data strategy and drives Product-Led Growth (PLG) at Braintrust. She has held impactful data and growth roles at Notion, MotherDuck, Meta, and Microsoft, driving key initiatives to accelerate product and growth outcomes. Mengying advises early-stage startups as an angel investor and scout for Andreessen Horowitz (a16z), supporting founders on their growth journeys.
Details
Erscheinungsjahr: 2025
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781544549828
ISBN-10: 1544549822
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Li, Mengying
Kumar, Joe
Sun, Yuzheng
Hersteller: Statsig
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 15 mm
Von/Mit: Mengying Li (u. a.)
Erscheinungsdatum: 18.11.2025
Gewicht: 0,363 kg
Artikel-ID: 134266315

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