Larry Mickelberg: Launchcode | Taschenbuch

Cover: 9781968615024 | Launchcode | Larry Mickelberg | Taschenbuch | Englisch | 2025

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Sprache: Englisch

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Beschreibung

Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.

Über den Autor

Larry Mickelberg is the founder and CEO of [...], a company pioneering the use of agentic AI systems to transform pharmaceutical commercialization. A recognized leader in healthcare marketing and digital transformation, Larry has held senior executive roles at global consultancies and agency networks, including Publicis Health, Deloitte, and Havas. With more than two decades of experience advising life sciences companies on strategy, innovation, and technology adoption, he has been at the forefront of helping organizations modernize how therapies are launched and scaled globally. Larry's work now centers on building intelligent, secure AI workspaces that enable pharmaceutical teams and their agencies to move faster from data to actionable insight - reshaping the commercial operating model for the AI era.

Details

Erscheinungsjahr:	2025
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781968615024
ISBN-10:	1968615024
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Mickelberg, Larry
Hersteller:	Axonal.AI LLC
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 14 mm
Von/Mit:	Larry Mickelberg
Erscheinungsdatum:	29.07.2025
Gewicht:	0,374 kg