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Cover: 9781137278968 | Masters of Disaster | Christopher Lehane | Taschenbuch | Englisch
Rückseite: 9781137278968 | Masters of Disaster | Christopher Lehane | Taschenbuch | Englisch
Cover: 9781137278968 | Masters of Disaster | Christopher Lehane | Taschenbuch | Englisch
Rückseite: 9781137278968 | Masters of Disaster | Christopher Lehane | Taschenbuch | Englisch
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Masters of Disaster
Taschenbuch von Christopher Lehane
Sprache: Englisch

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Beschreibung
Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Über den Autor

Christopher Lehane and Mark Fabiani have provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, they worked for the Clinton White House as part of the "rapid-response" team employed to respond to the various investigations of the Clinton Administration. Boasting frequent media appearances for their expert commentary on the art of damage control, both authors are lawyers with degrees from Harvard Law School.
Bill Guttentag is a two-time Oscar-winning documentary and feature film writer producer-director. His films include the dramatic features Knife Fight and Live!, and the documentaries Nanking and Soundtrack for Revolution. He lectures at the Graduate School of Business at Stanford University.

Zusammenfassung
The foolproof guide to crisis management from the "masters of disaster"
Details
Erscheinungsjahr: 2014
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781137278968
ISBN-10: 113727896X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lehane, Christopher
Hersteller: St. Martins Press-3PL
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 178 x 15 mm
Von/Mit: Christopher Lehane
Erscheinungsdatum: 14.03.2014
Gewicht: 0,452 kg
Artikel-ID: 121058672
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