McQuail's Media and Mass Communication Theory

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Sprache: Englisch

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Beschreibung

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what its like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.

Über den Autor

Denis McQuail (1935-2017) was a world-leading figure in media and mass communication. His reputation as a theorist, researcher and teacher was without equal. As Mark Deuzes wrote after Denis death two years ago: "This 'friendly giant' in the field of media and communication research has had (and will continue to have) a profound impact on many students and scholars all around the world".

Mark Deuze is Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. Before that he worked as a journalist and academic in the United States, Germany and South Africa. He is also the bass player and singer of Skinflower.

Inhaltsverzeichnis

Part 1 Preliminaries
Chapter 1: Introduction to the Book
Chapter 2: The Rise, Decline, and Return of Mass Media
Part 2 Theories
Chapter 3: Concepts and Models for Mass Communication
Chapter 4: Theories of Media and Society
Chapter 5: Media, Mass Communication, and Culture
Chapter 6: New Media Theory
Part 3 Structures
Chapter 7: Freedom and Accountability of Media
Chapter 8: Ownership and Governance of Media
Chapter 9: Global Mass Communication
Part 4 Organizations
Chapter 10: The Media Organization: Pressures and Demands
Chapter 11: The Production of Media Culture
Part 5 Content
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
Chapter 13: Media Genres, Formats and Texts
Part 6 Audiences
Chapter 14: Audience Theory and Research Traditions
Chapter 15: Audience Formation and Experience
Part 7 Effects
Chapter 16: Processes and Models of Media Effects
Chapter 17: A Canon of Media Effects
Part 8 Epilogue
Chapter 18: The Future of Media and Mass Communication Theory

Erscheinungsjahr:	2020
Fachbereich:	Kommunikationswissenschaften
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781473902510
ISBN-10:	1473902517
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Mcquail, Denis Deuze, Mark
Redaktion:	Mcquail, Denis
Auflage:	7. Auflage
Hersteller:	SAGE Publications Ltd
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	232 x 186 x 42 mm
Von/Mit:	Denis Mcquail (u. a.)
Erscheinungsdatum:	23.04.2020
Gewicht:	1,366 kg