Erik Larson: Naked Consumer | Taschenbuch

Cover: 9780140233032 | Naked Consumer | How Our Private Lives Become Public Commodities

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Sprache: Englisch

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Beschreibung

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Über den Autor

Erik Larson is a CTO and Strategic Advisor who helps turn complex ideas into scalable systems that drive measurable business value. With a background in education, software development, DevOps, cloud architecture, and private equity tech transformation, Erik bridges the gap between vision and execution. He makes technology feel purposeful and human, translating business ideas into elegant, repeatable solutions.

Details

Erscheinungsjahr:	1994
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780140233032
ISBN-10:	0140233032
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Larson, Erik
Hersteller:	Penguin Publishing Group
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	197 x 129 x 16 mm
Von/Mit:	Erik Larson
Erscheinungsdatum:	01.02.1994
Gewicht:	0,31 kg