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Beschreibung
A detailed and comprehensive overview of the visual identity and branding of the last Olympic Games and Paralympic Games

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.
>Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image - from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.
A detailed and comprehensive overview of the visual identity and branding of the last Olympic Games and Paralympic Games

Each Olympic Games venue boasts a unique and distinctive identity, blending local and national character with international trends and the Olympic spirit. The design for Paris 2024 stands out with its clean, symbolic aesthetic, deeply rooted in the city's cultural and historical heritage. Hosting competitions at iconic locations was a key element in the success of this approach.
>Markus Osterwalder has meticulously curated examples from fields such as graphic design, typography, and product design to showcase the design identity of these extraordinary Games in their entirety. Through interviews with numerous contributors, the passionate Swiss collector vividly documents the creative process behind the Olympic image - from the initial proposal to its final realization. This book is a must-read for design enthusiasts, Olympic historians, and anyone fascinated by the interplay of sport, culture, and creativity.
Über den Autor
Markus Osterwalder, graphic designer and Olympic historian, has been researching the visual identities of the Olympic and Paralympic Games for over 30 years. After attending his first Games in Lillehammer in 1994, his involvement with the subject began. With a collection of over 70,000 objects, he curates exhibitions, advises museums and gives lectures on the development of the corporate identity of the world's largest design project.
Details
Erscheinungsjahr: 2026
Genre: Geisteswissenschaften, Kunst, Musik
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 256 S.
ISBN-13: 9783721210484
ISBN-10: 3721210484
Sprache: Englisch
Einband: Gebunden
Autor: Osterwalder, Markus
Hersteller: Niggli Verlag
Braun Publishing AG
Verantwortliche Person für die EU: Bookwise GmbH, Zeppelinstr. 67, D-81669 München, info@bookwise.de
Maße: 291 x 217 x 21 mm
Von/Mit: Markus Osterwalder
Erscheinungsdatum: 25.05.2026
Gewicht: 0,952 kg
Artikel-ID: 135220589

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