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A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.
Thomas Landolt, Managing Director, IBM
A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation.
Dr. Joerg Thomaier, Head of IP Bayer Group
A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.
Thomas Landolt, Managing Director, IBM
A really comprehensive, all-in book about Patents - strategy, value, management and commercialization. And not forgetting what they are for - foster innovation.
Dr. Joerg Thomaier, Head of IP Bayer Group
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xx
264 S. 77 s/w Illustr. 264 p. 77 illus. |
| ISBN-13: | 9783030590116 |
| ISBN-10: | 3030590119 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-030-59011-6 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gassmann, Oliver
Bader, Martin A. Thompson, Mark James |
| Hersteller: |
Springer
Springer, Berlin |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Abbildungen: | XX, 264 p. 77 illus. |
| Maße: | 235 x 155 x 17 mm |
| Von/Mit: | Oliver Gassmann (u. a.) |
| Erscheinungsdatum: | 30.11.2021 |
| Gewicht: | 0,441 kg |
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