Planning and Managing Public Relations Cam...

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Sprache: Englisch

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Beschreibung

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

Über den Autor

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

Inhaltsverzeichnis

- Chapter - 01: Planning and managing – The context;
- Chapter - 02: Public relations in context;
- Chapter - 03: Starting the planning process;
- Chapter - 04: Research and analysis;
- Chapter - 05: Communication theory and setting aims and objectives;
- Chapter - 06: Knowing the public and messages;
- Chapter - 07: Strategy and tactics;
- Chapter - 08: Timescales and resources;
- Chapter - 09: Knowing what has been achieved – Evaluation and review

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781789663204
ISBN-10:	1789663202
Sprache:	Englisch
Herstellernummer:	12656
Einband:	Kartoniert / Broschiert
Autor:	Gregory, Anne
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 22 mm
Von/Mit:	Anne Gregory
Erscheinungsdatum:	29.12.2020
Gewicht:	0,784 kg