Michael Clarke: Smarter Together

Cover: 9781009734585 | Smarter Together | Michael Clarke (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

When a chatbot lies about an airline's bereavement policy, who is to blame? When an AI-generated painting wins a state art competition, what does it mean to be a creator? Our relationship with artificial intelligence is not just technical; it's profoundly human. Smarter Together is your essential guide to the hidden psychology behind the AI revolution. Drawing on insights from neuroscience, behavioral science, and their popular NYU courses, the authors reveal how intelligent systems are designed to mirror our thinking, feeling, and decision-making. Through unforgettable case studies, this book unpacks the new equations of trust, the cognitive biases that shape our choices, and the cultural forces defining AI's promise and challenge. Moving from theory to practice, it provides a vital toolkit for designing and marketing AI products that augment, rather than replace, human intelligence.

Über den Autor

Michael Clarke is a senior product leader at Shopify with prior experience at Google, Facebook, Netflix, and BlackBerry. He has led initiatives across AI, marketplaces, and international product strategy, holds several patents, and has published in leading human-computer interaction journals. He holds a Ph.D. in Sociology and teaches Psychology and AI at New York University.

Inhaltsverzeichnis

List of Figures; Acknowledgements; Preface; Part I. AI and Consumer Psychology: 1. Cognition; 2. Emotion; 3. Trust; 4. Decision Making; 5. Creativity; 6. Prediction; Part II. Designing, Building and Marketing AI Products: 7. Building Great AI Experiences; 8. Marking AI Products; 9. Working with AI; 10. AI and Culture; Conclusion; Smarter Together Workshops; References; Index.

Details

Erscheinungsjahr:	2026
Genre:	Importe , Psychologie
Produktart:	Ratgeber
Rubrik:	Geisteswissenschaften
Medium:	Taschenbuch
ISBN-13:	9781009734585
ISBN-10:	100973458X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Clarke, Michael Garcia-Garcia, Manuel Joffe, Michael
Hersteller:	Cambridge University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 13 mm
Von/Mit:	Michael Clarke (u. a.)
Erscheinungsdatum:	04.05.2026
Gewicht:	0,343 kg