Mike Hower: Sustainability Storytelling

Cover: 9781398625518 | Sustainability Storytelling | Mike Hower | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Über den Autor

Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands and Triple Pundit. He hosts The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.

Inhaltsverzeichnis

- Chapter - 00: Foreword [Joel Makower]
Section - ONE: Foundations;
- Chapter - 01: Why sustainability needs better stories;
- Chapter - 02: A brief history of sustainable business and storytelling;
- Chapter - 03: Making the business case for sustainability;
Section - TWO: The Four C’s Framework;
- Chapter - 04: Context - culture, industry perception and brand reputation;
- Chapter - 05: Compelling - what makes sustainability stories stick;
- Chapter - 06: Credible - six signs of sustainability substance;
- Chapter - 07: Compliant - communicating within legal boundaries;
Section - THREE: Strategy and execution;
- Chapter - 08: Building your sustainability communication strategy;
- Chapter - 09: Crafting sustainability messages that work;
- Chapter - 10: Delivering your story across stakeholders;
Section - FOUR: Alignment;
- Chapter - 11: Engaging internal teams around sustainability storytelling;
- Chapter - 12: Uniting sustainability and government affairs;
- Chapter - 13: Conclusion

Details

Erscheinungsjahr:	2026
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398625518
ISBN-10:	1398625515
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Hower, Mike
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Mike Hower
Erscheinungsdatum:	03.05.2026
Gewicht:	0,48 kg