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- Chapter - 01: Introduction: Why is user research so important?
- Section - ONE: The fundamentals: What good research looks like
- Chapter - 02: Planning your user research
- Chapter - 03: Best practice in user research: Who, what, why and how
- Chapter - 04: Getting the legal and ethical stuff right
- Chapter - 05: Setting up for success
- Chapter - 06: Managing user research logistics: agencies, facilities and contracts
- Section - TWO: Selecting and using user research methods
- Chapter - 07: Usability testing: observing people doing things
- Chapter - 08: Content testing: what do people think your content means?
- Chapter - 09: Card sorting: understanding how people group and relate things
- Chapter - 10: Surveys: how to gauge a widespread user response
- Chapter - 11: User interviews: understanding people's experience through talking to them
- Chapter - 12: Diary studies: how to capture user research data over time
- Chapter - 13: Information architecture validation through tree testing: does the structure of your information work for your users?
- Chapter - 14: Ethnography: Observing how people behave in the real world
- Chapter - 15: Contextual inquiry: Interviewing people in their own environment
- Chapter - 16: A/B Testing: A technique to compare different options
- Chapter - 17: Getting the best out of stakeholder workshops
- Chapter - 18: Guerrilla research: Running fast-paced research in the real world
- Chapter - 19: How to combine user research methodologies
- Section - THREE: Analyzing user research data
- Chapter - 20: Content analysis: understanding your qualitative data
- Chapter - 21: Identifying themes through affinity diagramming
- Chapter - 22: Thematic analysis: Going beyond initial analysis
- Chapter - 23: Agile analysis
- Chapter - 24: Analysing usability data and cataloguing issues and needs
- Chapter - 25: Analysing data to create personas to communicate user characteristics and behaviour
- Chapter - 26: Analysing data to create mental models: visualizing how users think and identify opportunities
- Chapter - 27: Turning findings into insights
- Section - FOUR: UX storytelling: Communicating your findings
- Chapter - 28: Making recommendations: How to make your research findings actionable
- Chapter - 29: Creating executive summaries and detailed reports to present results
- Chapter - 30: Using video playback to present your research results
- Chapter - 31: Using journey and experience maps to visualize user research data
- Chapter - 32: Using scenarios and storyboards to represent the user journey
- Chapter - 33: Using infographics to translate numerical and statistical data
- Chapter - 34: How to recommend changes to visual, interaction and information design
- Chapter - 35: Conclusion
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398603578 |
| ISBN-10: | 1398603570 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Marsh, Stephanie |
| Auflage: | 2. Auflage |
| Hersteller: |
Kogan Page
Kogan Page Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 22 mm |
| Von/Mit: | Stephanie Marsh |
| Erscheinungsdatum: | 22.02.2022 |
| Gewicht: | 0,488 kg |
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