Stephanie Marsh: User Research | Taschenbuch

Cover: 9781398603578 | User Research | Stephanie Marsh | Taschenbuch | Englisch | 2022

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

60,10 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

Many businesses are based on creating desirable experiences, products and services for users. However, companies often fail to consider the end user - the consumer - in their planning and development processes. How can marketing practitioners effectively understand their customers and create products and services that work for them? This book has the answers. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Über den Autor

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Inhaltsverzeichnis

- Chapter - 01: Introduction: Why is user research so important?
Section - ONE: The fundamentals: What good research looks like
- Chapter - 02: Planning your user research
- Chapter - 03: Best practice in user research: Who, what, why and how
- Chapter - 04: Getting the legal and ethical stuff right
- Chapter - 05: Setting up for success
- Chapter - 06: Managing user research logistics: agencies, facilities and contracts
Section - TWO: Selecting and using user research methods
- Chapter - 07: Usability testing: observing people doing things
- Chapter - 08: Content testing: what do people think your content means?
- Chapter - 09: Card sorting: understanding how people group and relate things
- Chapter - 10: Surveys: how to gauge a widespread user response
- Chapter - 11: User interviews: understanding people's experience through talking to them
- Chapter - 12: Diary studies: how to capture user research data over time
- Chapter - 13: Information architecture validation through tree testing: does the structure of your information work for your users?
- Chapter - 14: Ethnography: Observing how people behave in the real world
- Chapter - 15: Contextual inquiry: Interviewing people in their own environment
- Chapter - 16: A/B Testing: A technique to compare different options
- Chapter - 17: Getting the best out of stakeholder workshops
- Chapter - 18: Guerrilla research: Running fast-paced research in the real world
- Chapter - 19: How to combine user research methodologies
Section - THREE: Analyzing user research data
- Chapter - 20: Content analysis: understanding your qualitative data
- Chapter - 21: Identifying themes through affinity diagramming
- Chapter - 22: Thematic analysis: Going beyond initial analysis
- Chapter - 23: Agile analysis
- Chapter - 24: Analysing usability data and cataloguing issues and needs
- Chapter - 25: Analysing data to create personas to communicate user characteristics and behaviour
- Chapter - 26: Analysing data to create mental models: visualizing how users think and identify opportunities
- Chapter - 27: Turning findings into insights
Section - FOUR: UX storytelling: Communicating your findings
- Chapter - 28: Making recommendations: How to make your research findings actionable
- Chapter - 29: Creating executive summaries and detailed reports to present results
- Chapter - 30: Using video playback to present your research results
- Chapter - 31: Using journey and experience maps to visualize user research data
- Chapter - 32: Using scenarios and storyboards to represent the user journey
- Chapter - 33: Using infographics to translate numerical and statistical data
- Chapter - 34: How to recommend changes to visual, interaction and information design
- Chapter - 35: Conclusion

Details

Erscheinungsjahr:	2022
Fachbereich:	Kommunikationswissenschaften
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398603578
ISBN-10:	1398603570
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Marsh, Stephanie
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 22 mm
Von/Mit:	Stephanie Marsh
Erscheinungsdatum:	22.02.2022
Gewicht:	0,775 kg