Using Focus Groups in Research | Taschenbuch

Cover: 9780826464729 | Using Focus Groups in Research | Lia Litosseliti | Taschenbuch | 2003

Rückseite: 9780826464729 | Using Focus Groups in Research | Lia Litosseliti | Taschenbuch | 2003

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Sprache: Englisch

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Beschreibung

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

Über den Autor

Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies.

Inhaltsverzeichnis

1. Introducing focus groups-
Preliminaries and definitions
-What kind of focus group
-Focus groups as a qualitative research method in the social sciences
2. Benefits and limitations of focus group methodology
-When to use groups and for what kinds of questions
-Limitations of focus groups
3. Planning and organising focus groups
-Selecting the participants
-The role of the moderator
-Selecting a location and other praticalities of setting up focus groups
-Ethical issues
4. Developing and asking questions
-The topic guide of questioning route
-Types of questions-Kinds of questions
5. Conducting focus groups
-Before the focus group session
-Stages of the focus group session
-After the session
6. Analysing focus group data
Further reading
References

Details

Erscheinungsjahr:	2003
Fachbereich:	Allgemeines
Genre:	Importe
Rubrik:	Sozialwissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780826464729
ISBN-10:	0826464726
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Litosseliti, Lia
Hersteller:	Continnuum-3PL
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 6 mm
Von/Mit:	Lia Litosseliti
Erscheinungsdatum:	01.12.2003
Gewicht:	0,155 kg