Subscribed

Why the Subscription Model Will Be Your Company's Future-and What to Do About It

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Beschreibung

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Artikeldetails

EAN

9780241363669

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

233 x 151 x 22 mm

Erscheinungsjahr

2018

Verlag / Hersteller

Penguin Books Ltd (UK)