Insanely Simple

The Obsession That Drives Apple's Success

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Beschreibung

Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at [...] and has fun with it all at [...]. Follow Segall on Twitter: [...]

Artikeldetails

EAN

9780670921195

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

198 x 128 x 20 mm

Erscheinungsjahr

2013

Verlag / Hersteller

Penguin Books Ltd (UK)