Consumer Behavior, Global Edition

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><em><strong>Consumer Behavior: Buying, Having, and Being, Global Edition</strong></em> covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.</p><p>Featuring new co-author, Cristel Antonia Russell, the <strong>14th Edition</strong> has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.</p>

Artikeldetails

EAN

9781292452340

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

277 x 217 x 30 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Prentice Hall