The Classical Marketing Book

Marketing Lessons from the Greeks and Romans

12,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

Nur noch 2 verfügbar

Beschreibung

<p>What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.</p><p>Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.</p>

Artikeldetails

EAN

9781915951786

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

178 x 119 x 15 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Lid Publishing