Between Public and Market

A Spatial History of Advertising in Modern Shanghai (1905-1949)

88,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

Nur noch 1 verfügbar

Beschreibung

<p><em>Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)</em> unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural "mirror," this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources-municipal archives, photographs, newspapers-and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to <em>Madmen in Shanghai: A Social History of Advertising in Modern China</em> (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20th-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.</p>

Artikeldetails

EAN

9783119147781

Sprache

Englisch

Einband / Art

Buch

Maße

230 x 159 x 20 mm

Erscheinungsjahr

2025

Verlag / Hersteller

De Gruyter Oldenbourg