Predictably Irrational

The Hidden Forces That Shape Our Decisions

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Beschreibung

<p>Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?</p><p>Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?</p><p>When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?</p><p>In this newly revised and expanded edition of the groundbreaking <em>New York Times</em> bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.</p>

Artikeldetails

EAN

9780062018205

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

169 x 103 x 24 mm

Erscheinungsjahr

2011

Verlag / Hersteller

Harper Collins Publ. USA