The Creative Shift

How to Power Up Your Organization by Making Space for New Ideas

27,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<b>A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual<br><br> “An essential book.” —Frederick W. Smith, founder and executive chairman, FedEx Corporation<br><br> A <i>USA Today </i>Bestseller</b><br><br> How can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?<br><br> Andrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business <i>un</i>usual. Most companies focus on the former, while giving lip service to the latter. In <i>The Creative Shift</i>, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:<br> <ul><li>Developing a common language to convey when a creative shift is needed;</li><li>Generating an array of possibilities and applying them onto your problem until something clicks;</li><li>Managing unhelpful personality traits;</li><li>Properly incentivizing and protecting creative contributions;</li><li>Getting out into the world to “forage” for ideas.</li></ul><br> This book is for every manager, leader, and entrepreneur who needs to rally a team, an organization, or themselves to think big and keep the flame of invention burning brightly while under suffocating pressure—which happens to be when you need creative problem-solving the most.

Artikeldetails

EAN

9781541705241

Sprache

Englisch

Einband / Art

Buch

Maße

213 x 141 x 31 mm

Erscheinungsjahr

2025

Verlag / Hersteller

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