Young Adults Bank Selection and Loyalty Decisions

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Beschreibung

This book tries to demystify the factors impinging on customers selection of banks and what will ultimately make them pledge their loyalty to banks. It is a must read for bank executives as well as other practitioners in service oriented industries for the felicity of its clarity and in-depth showcase of factors informing bank selection and loyalty decisions particularly, young adults, which could be relevant to services in general. The book has also taken into accounts the current prevailing technologies that are shaping the banking industry and that would have a prick on the conscience of new adults who would need the services of a bank.

Artikeldetails

EAN

9783639770834

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

220 x 150 x 6 mm

Erscheinungsjahr

2014

Verlag / Hersteller

GlobeEdit