The Story is Everything

Mastering Creative Communication for Business

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Beschreibung

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.<br>This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.<br><b>From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.</b>

Artikeldetails

EAN

9781913947941

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

195 x 147 x 17 mm

Erscheinungsjahr

2022

Verlag / Hersteller

Laurence King Publishing