The Cold Start Problem

How to Start and Scale Network Effects

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Beschreibung

<p><b>'A true Silicon Valley insider' <i>Wired</i><br><br>Why do some products take off? And what can we learn from them?</b><br><br>The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.<br><br>Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.<br><br>_<br><br>'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'<b> <i>TechCrunch</i></b><br><br>'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'<b> <i>Forbes</i></b></p>

Artikeldetails

EAN

9781847942791

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

198 x 131 x 35 mm

Erscheinungsjahr

2023

Verlag / Hersteller

Random House UK Ltd