Marketing

Based on First Principles

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Beschreibung

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--

Artikeldetails

EAN

9781350327894

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

244 x 188 x 18 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Bloomsbury Academic