Total Competition

Lessons in Strategy from Formula One

13,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<b>'A must-have insight into the awe-inspiring career of a true motor racing great' <i>Daily Express<br><br> Total Competition </i>is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. </b><br><br> Across four decades, <b>Ross Brawn</b> was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, <b>Ferrari</b>, Honda, Brawn and <b>Mercedes</b>, he worked with drivers such as <b>Michael Schumacher</b>, <b>Jenson Button</b> and <b>Lewis Hamilton</b> to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of <b>Williams</b> for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. <br><br><i>Total Competition</i> is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with <b>Bernie Ecclestone</b>, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

Artikeldetails

EAN

9781471162381

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

198 x 128 x 25 mm

Erscheinungsjahr

2017

Verlag / Hersteller

Simon + Schuster UK