Marketing Management -- Global Edition

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p>For marketing management courses.</p> The gold standard for todays marketing management student <p><strong>Marketing Management</strong> gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.</p> <p>The <strong>17th Edition</strong> builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.</p>

Artikeldetails

EAN

9781292462714

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

272 x 214 x 28 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Pearson