Edward L. Bernays' Propagandatheorie

Vom Kampf um Wirklichkeiten und Emotionen in der liberalen Demokratie

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Beschreibung

Edward L. Bernays is considered the father of public relations. In the 1920s the nephew of Sigmund Freud drafted a theory of propaganda in which the individual experiences the manipulation of an anthropologically superior elite as an expression of his own desires. The dissolution of the dualism between reason and emotion, as well as the interdisciplinary consideration of the factor "human" illustrate his political-theoretical connectivity and his topicality for phenomena of the digital transformation.

Artikeldetails

EAN

9783847430070

Sprache

Deutsch

Einband / Art

Taschenbuch

Maße

210 x 148 x 21 mm

Erscheinungsjahr

2023

Verlag / Hersteller

Budrich