Designing Brand Identity

A Comprehensive Guide to the World of Brands and Branding

42,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

Nur noch 2 verfügbar

Beschreibung

<p>Whether you're managing a rebrand or educating your staff or students about brand fundamentals, <i>Designing Brand Identity</i> is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, <i>Designing Brand Identity</i> is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands.</p> <p>3 sections: brand fundamentals, process basics, and case studies<br>100+ branding subjects, from culture and social media to positioning and guidelines<br>50+ all-new case studies that describe goals, process, strategy, solutions, and results<br>New content on AI, VR, social justice, iconography, and evidence-based marketing<br>800+ images, diagrams, and examples of brand touchpoints<br>400+ quotes from branding experts, executives, and design gurus</p> <p><i>Designing Brand Identity</i> is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients.</p> <p>Paula Scher<br>Partner<br>Pentagram</p> <p>If you read one book on branding this year, make it <i>Designing Brand Identity.</i> The 6th edition features everything you need to know to build a killer brand identity--all done in a hands-on, practical manner.</p> <p>Ana Andjelic<br>Chief Brand Officer, Esprit<br>Author, <i>The Business of Aspiration</i></p> <p><i>Designing Brand Identity</i> is the book that first taught me how to build brands. For over a decade, it's been my blueprint for using design to impact people, culture, and business.</p> <p>Alex Center<br>Founder/Creative Director<br>CENTER</p> <p>Branding, demystified. Bursting with pragmatic insights you won't find anywhere else and all new case studies from around the world, this

Artikeldetails

EAN

9781119984818

Sprache

Englisch

Einband / Art

Buch

Maße

222 x 283 x 24 mm

Erscheinungsjahr

2024

Verlag / Hersteller

Wiley John + Sons