Bag Man

The Story Behind the Improbable Rise of Coach

26,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.</b></p><p>Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In <i>Bag Man</i>, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.</p><p><i>Bag Man</i> offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership--how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.</p><p>Summing up Coach's philosophy in three words--"magic plus logic"--<i>Bag Man</i> shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:</p><ul><li>Design and market products people love</li><li>Build a roster of talent and a performance-driven culture</li><li>Drive strategies that pair a brand's unique value with the right market opportunities</li><li>Scale the business to achieve next-level organic growth</li><li>Operate as a respected public company</li></ul><p>A riveting, candid business memoir, <i>Bag Man</i> traces an extraordinary leadership journey that built a legacy brand.</p>

Artikeldetails

EAN

9798892790727

Sprache

Englisch

Einband / Art

Buch

Maße

240 x 155 x 30 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Ingram Publisher Services