The Corporate Art Index

Twenty-One Ways to Work With Art, Schriften zum Kultur- und Museumsmanagement

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Beschreibung

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Artikeldetails

EAN

9783837656503

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

260 x 185 x 16 mm

Erscheinungsjahr

2020

Verlag / Hersteller

Transcript Verlag