Endineering

Designing consumption lifecycles that end as well as they begin.

22,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>THE DEFINITIVE 21st-CENTURY PLAYBOOK FOR DESIGNING PRODUCT &amp; SERVICE ENDINGS.</b></p><p>If <i>Ends.</i> explained why endings matter, <i>Endineering</i> is the practical, step-by-step HOW-TO guide for architecting them.</p><p>In this practical handbook, <b>Joe Macleod</b>-featured in <i><b>Wired, Fast Company, and Creative Review</b></i>-provides actionable frameworks, ROI models, and design processes to build ethical, frictionless, and circular off-boarding experiences.</p><p><b>Inside <i>Endineering</i>, you will learn how to: </b></p><ul><li><p><b>Protect Brand Equity: </b> Prevent bad off-boarding experiences from eroding customer trust, driving public complaints, and destroying long-term brand value.</p></li><li><p><b>Master the Endineering Framework: </b> Practical taxonomies and step-by-step methodologies to design, test, and deploy seamless consumer departures.</p></li><li><p><b>Calculate the Financial ROI of Ends: </b> Build a compelling business case for off-boarding that wins executive approval, reduces toxic churn, and improves customer lifetime value (LTV).</p></li><li><p><b>Drive ESG &amp; Circular Economy Goals: </b> Connect digital data cleanup and physical product off-boarding directly to Scope 3 targets and modern sustainability metrics.</p></li><li><p><b>Streamline Off-Boarding Operations: </b> Solve digital accumulation, automate compliant data deletion, and eliminate friction points at the end of the customer journey.</p></li></ul><p><b>REAL-WORLD CASE STUDIES &amp; INTERVIEWS: </b></p>Features breakdowns from 3 Denmark, Fairphone, Rapanui, Doconomy, Electrolux, and more.<p><b>CRITICAL READING FOR: </b></p>- UX &amp; Service Designers: Eliminate Dark Patterns and master departure UX. - SaaS &amp; Product Founders: Reduce toxic churn and automate ethical data deletion. - Sustainability &amp; Circularity Leads: Move beyond material recycling into behavioural circularity.

Artikeldetails

EAN

9789163947834

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

212 x 137 x 16 mm

Erscheinungsjahr

2021

Verlag / Hersteller

Independently published