The Selling of the President

The Classic Account of the Packaging of a Candidate

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Beschreibung

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera?<p>The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces:</p><ul><li>Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts</li><li>Roger Ailes, a PR man who coordinated the TV presentations that delivered the product</li><li>Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President</li><li>And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land</li></ul><p>In his introduction, Joe McGinniss discusses why-unfortunately-his classic book is as pertinent today to understanding our political culture as it was the year it was published.</p>

Artikeldetails

EAN

9780140112405

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

197 x 129 x 15 mm

Erscheinungsjahr

1988

Verlag / Hersteller

Penguin Publishing Group