The Selling of the President
Taschenbuch

The Selling of the President

The Classic Account of the Packaging of a Candidate

27,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

Nur noch 1 verfügbar

Weiter stöbern
Weiterempfehlen: Per WhatsApp teilen
Versandfertig in 1–2 Werktagen 14 Tage Widerrufsrecht Gesetzliche Buchpreisbindung – fairer Festpreis

Beschreibung

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera?<p>The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces:</p><ul><li>Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts</li><li>Roger Ailes, a PR man who coordinated the TV presentations that delivered the product</li><li>Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President</li><li>And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land</li></ul><p>In his introduction, Joe McGinniss discusses why-unfortunately-his classic book is as pertinent today to understanding our political culture as it was the year it was published.</p>

Artikeldetails

EAN
9780140112405
Sprache
Englisch
Einband / Art
Taschenbuch
Maße
197 x 129 x 15 mm
Erscheinungsjahr
1988
Verlag / Hersteller
Penguin Publishing Group

Ähnliche Artikel

The Selling of the President

27,95 €