Neuro Design

Neuromarketing insights to boost engagement and profitability

32,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Artikeldetails

EAN

9780749478889

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

234 x 156 x 14 mm

Erscheinungsjahr

2017

Verlag / Hersteller

Kogan Page