Emotion by Design

Lessons on Creativity from a Life at Nike

14,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire<br> How did Nike go from being a small sneaker brand to the world's most revered company?<br><br> Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?<br><br> And what can any founder or marketer learn from them?<br> <br>Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.<br><br>'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans<br><br>'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance<br><br>'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy<br><br>'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked<br><br>'This book made me smile in my soul' Mary Portas<br><br>'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious

Artikeldetails

EAN

9781847943569

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

196 x 127 x 23 mm

Erscheinungsjahr

2023

Verlag / Hersteller

Random House UK Ltd