Universal Principles of Typography

100 Key Concepts for Choosing and Using Type

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Beschreibung

<b>Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.</b><br><br>We communicate with text every single day, but <b>what does it mean to really <i>understand</i> type—to use it with clear intent and purpose?</b> The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.<br><br>Richly illustrated and easy to navigate, <i>Universal Principles of Typography</i><b>pairs clear explanations</b> of each principle <b>with visual examples</b> of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.<br><br>Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with <b>everything you need to make the most informed typographic decisions</b> in your design work today.<br><br>Featured principles are as diverse as:<br> <ul><li>Characters &amp; Glyphs</li><li>Font v. Typeface</li><li>Hierarchy</li><li>Inclusivity</li><li>OpenType</li><li>Pairing type</li><li>Rhythm</li><li>Web fonts</li></ul><br>Each principle is <b>presented in a two-page format</b>. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.<br><br>With <i>Universal Principles of Typography</i>, gain a deep understanding of the un

Artikeldetails

EAN

9780760383384

Sprache

Englisch

Einband / Art

Buch

Maße

260 x 221 x 21 mm

Erscheinungsjahr

2024

Verlag / Hersteller

Quarto