Press Play

Why Every Company Needs a Gaming Strategy

24,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the <i>New York Times</i>, BMW, and Chipotle--that are using games to win over customers.</b></p><p>Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.</p><p>In <i>Press Play</i>, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.</p><p>Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, <i>Press Play</i> will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.</p>

Artikeldetails

EAN

9781647826154

Sprache

Englisch

Einband / Art

Buch

Maße

236 x 163 x 22 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Ingram Publisher Services