Marketing Management

A Contemporary Perspective

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Beschreibung

<b><i>Marketing Management: A Contemporary Perspective</i></b> provides a fresh new perspective on marketing from some of the leading researchers in Europe.<p>The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world.</p><p>The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including <b>business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.</b></p>

Artikeldetails

EAN

9780077146047

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

261 x 197 x 27 mm

Erscheinungsjahr

2013

Verlag / Hersteller

McGraw-Hill Education Ltd