Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

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Beschreibung

<i>Crafting &amp; Executing Strategy: The Quest for Competitive Advantage: Concepts &amp; Cases</i> has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

Artikeldetails

EAN

9781266849466

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

246 x 200 x 30 mm

Erscheinungsjahr

2024

Verlag / Hersteller

McGraw-Hill Education