FutureHotel - 360° Hotel Service Ecosystem Study

An empirical study from the FutureHotel Innovation Network

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Beschreibung

The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.

Artikeldetails

EAN

9783839621554

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

291 x 206 x 5 mm

Erscheinungsjahr

2026

Verlag / Hersteller

Fraunhofer Verlag