The rise of E-tailing in India

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Beschreibung

India, a country with the potential of becoming a superpower in future has a unique traditional system of retail marketing, but there is a marked change in the recent past, and hence the book tries to study the concept of online retailing in India which is in it's nascent [...] examines the reasons for the e-retailers rise in the country. The Kearneys Annual Global Retail Development Index® 2012 puts India as the 5th most developing Retail Country in the World attracting the worlds largest and best retailers, but its a pity that only 2% of that is contributed by the Online retail sector. On the other hand the RNCOS Industrial Research has predicted that the E-retailing market in India will grow at about 39% during 2013-14. The book in a simple, lucid and concise manner goes on to discuss the problems faced by new entrants in the Indian e-tailing market. The author suggests strategies and models for a successful venture into e-tailing in the country. The book also briefly compares the Indian scenario of e-tailing to the United States of America, while discussing the Governmental regulations in the country to e-retailing.

Artikeldetails

EAN

9783659385117

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

220 x 150 x 5 mm

Erscheinungsjahr

2013

Verlag / Hersteller

LAP LAMBERT Academic Publishing