Sport Finance

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Beschreibung

The burgeoning global sport industry is a [...] billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities.<br><br> No other textbook connects financial principles with real-world sport finance strategies as effectively as <i>Sport Finance, Fifth Edition With HKPropel Access</i>. Emphasizing a more practical approach, the fifth edition goes beyond the <i>what</i> and <i>how</i> of sport finance and dives deeper into the <i>why</i>-the reasoning behind the principles of sport finance-providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity.<br><br> The text is organized into five areas, focused on the hard skills tomorrow’s sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that’s sure to pique readers’ interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports.<br><br> The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today’s sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19 on the sport industry.<br><br> The fifth edition’s practical takeaways are especially prominent with the addition of related online resources available t

Artikeldetails

EAN

9781718217409

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

278 x 215 x 23 mm

Erscheinungsjahr

2024

Verlag / Hersteller

Human Kinetics