Marketing for Hospitality and Tourism, Global Edition

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Beschreibung

<p><em>Marketing forHospitality and Tourism, 8e </em>is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.</p>

Artikeldetails

EAN

9781292363516

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

272 x 215 x 27 mm

Erscheinungsjahr

2021

Verlag / Hersteller

Pearson