Neo-Narratives

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Beschreibung

<b>On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.</b><br><br>In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. <br> <br>Text in English and German.

Artikeldetails

EAN

9783899864397

Sprache

Deutsch

Einband / Art

Buch

Maße

236 x 169 x 21 mm

Erscheinungsjahr

2025

Verlag / Hersteller

AV Edition GmbH