Cradle to Cradle

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Beschreibung

<p><b>Recycling is good, isn't it? </b></p><p><b>In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.</b></p><p>"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.</p>

Artikeldetails

EAN

9780099535478

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

195 x 126 x 20 mm

Erscheinungsjahr

2009

Verlag / Hersteller

Random House UK Ltd